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Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: F. W. Riley, S. Seltzer
June 15, 1970